It was meant to be a statement piece of this is my worst fear. For me, it was Death By Crocodile, and that was the first piece that I asked Jay to design. It was the first one that he created and I used it as the cornerstone of my campaign. I made a t-shirt, and I talk about it in my Kickstarter video.
Well, I think Jay liked doing the Death By art, because he then gave me a couple more.
I loved the Death By Shark and the Death By Poison, but then Jay created the Death By Gun. It was my least favorite because I felt it was a bit more serious and less campy. Perhaps I sensed it was more likely to happen and thus less ironic. Yet, I included it in the campaign anyway, because it was another striking example of his art and he had already created it.
Here's where I see the synchronicity with the shirt. Our first Death Cafe in the U.S. was July 19. We talked about all sorts of subjects related to death, dying and living. Then later that evening, after midnight, the Aurora shootings happened. Sadly, this event re-focused America on the subject of death. It also re-opened the whole gun debate in America.
Overnight, the Death By Gun t-shirt suddenly makes a statement, but I'm not quite sure what it says.